Email marketing is one of the best ways to unlock maximum value from customers. Not only that, but a well-executed hotel email marketing campaign can improve the guest experience of everyone staying at your hotel.
But you are going to need the best email marketing software for hotels to achieve all that.
You see, the email software you use decides how far you can take your hotel email campaigns. For example, tools that support automation allow you to personalize communications by responding to specific user behaviors.
A guest abandoned the booking process halfway through? No worries, the platform deploys an automated follow-up email. A returning guest books their stay with you again? An automated up-selling or cross-selling email workflow is deployed to promote additional discounted services. Not to mention how you can drive direct bookings with emails.
The possibilities are endless, but what tools can you rely on for these campaigns?
Boost your hotel bookings with powerful email marketing
Drive more direct bookings and increase guest satisfaction with automated email campaigns that engage travelers at every stage of their journey.
5 top email marketing software for hotels
Here is a brief overview of the top five email marketing platforms for hotels.
| Platform | Key features | Starting price |
| GetResponse | Drag-&-drop email/landing-page builder; templates; CRM-integrated automation; AI copy & send-time tools; segmentation; SMS & ads | $13.24 /mo (1,000 contacts) |
| Mailchimp | Prebuilt/custom automations; generative AI; segmentation; analytics; website builder | $13 /mo (500 contacts) |
| HubSpot | CRM-driven automations; AI copy & subject lines; A/B testing; analytics | $15 /mo/seat (1,000 contacts) |
| Constant Contact | Drag-&-drop editor; AI writing assistant; lead-capture forms; templates; reporting; 300+ integrations | $12 /mo (500 contacts) |
| Moosend | Drag-&-drop builder; visual automation; AI assistant; transactional emails; unlimited sends; segmentation; A/B testing | $9 /mo (500 contacts) |
Let’s now do a deep dive into each of these platforms to see how they can boost guest satisfaction and increase your profitability.
What’s your favorite hotel marketing software for driving direct bookings?
Post on LinkedIn 1. GetResponse
GetResponse is one of the highest-rated email marketing software on review platforms like G2 and Capterra. With a 4.3 out of 5 stars rating on G2, users love GetResponse for several reasons, key among them being its easy-to-use email marketing tools and the excellent customer service.
GetResponse gives you a visual email builder with drag-and-drop functionality. This essentially means you don’t need to be a coding wizard to design great emails. Our solution lets you drag and drop elements easily to create eye-catching emails.
We also have an extensive library of email templates you can customize to create your own emails. Plus, our solution lets you choose the font and colors you want to use in your emails. This is great for branding.
But perhaps the biggest reason to use GetResponse for hotel email marketing is the marketing automation software. Our automation platform can integrate with your website and CRM. It can then use the guest data on these platforms to deploy automated campaigns like abandoned bookings, transactional emails, and re-engagement campaigns to win back past guests.
We already have several automated workflows you can customize and deploy right away. You can create a workflow to recommend popular products, for example. This can be a great way to unlock ancillary revenue through additional services like spas and premium transportation.
How do I start building a workflow
Key features
- List management tools, including segmentation, to help you deliver tailored emails
- Supports transactional emails like booking confirmation emails with a 99% deliverability rate
- AI tools to help with email copywriting and optimize email send times
- Access to additional marketing tools like a landing page builder, a website creator, SMS marketing, and a paid ads builder.
- Detailed analytics providing valuable insights
- Very responsive customer support team available in 8 different languages
Pricing
GetResponse has a free forever plan that supports 500 contacts and 2,500 monthly newsletters. It’ll also give you access to tools like the landing page builder and contact and signup forms.
That said, the truth is you’ll need a paid plan to get maximum value from our solution. The good news is that our plans start at only $13.24 monthly for 1,000 contacts. This plan gives you access to the autoresponders and supports unlimited newsletters, A/B testing, predesigned email templates, an AI writing assistant, and website and landing page builders.
2. Mailchimp
Mailchimp is one of the oldest email marketing platforms. The solution provides several tools to help you attract new guests and ensure customer success through hotel email campaigns.
This includes an automation system that can help you personalize your emails to delight guests and unlock more profits for your hotel. They provide several prebuilt customer or “guest journeys” you can use to launch automated email campaigns.
You can also build automated campaigns from scratch using guest data and setting the triggers.
Mailchimp also supports audience segmentation. So you can group your email list based on demographic data, how much guests spend, and so on. This should help you personalize your interactions further to boost guest engagement and conversions.
That said, one recurring complaint you must be aware of is that it is expensive.
Key features
- Generative AI helps with designing and writing emails
- Email analytics and reporting to show campaign performance
- Customizable email templates
- Website builder
Pricing
The problem with Mailchimp is that it can get expensive quickly. The basic plan starts at $13/month and supports a 500-contact list and 5,000 monthly email sends. That’s a smaller email list and fewer emails than what you get with GetResponse for the same price.
You’ll need at least $20/mo to send more emails and unlock advanced automation options. Even then, your email list size will still be limited to just 500 contacts.
The bigger your contact list, the higher the price tag gets. For example, the cheapest Mailchimp plan for a list with 5,000 contacts will set you back $75/mo compared to just $37.64/mo for GetResponse.
Scale up your hotel’s email marketing with GetResponse
Create personalized guest journeys that increase bookings, drive upsells, and build lasting relationships with automated email workflows designed for the hospitality industry.
3. HubSpot
HubSpot is best known for its customer relationship management platform, but the brand also provides an email marketing solution. This solution is found under the marketing hub package alongside other SMS marketing and social media management tools.
Hubspot’s email marketing tool gives you customizable templates to help you create stunning emails fast. You can also use AI to write email copy and subject lines.
The platform supports some automated campaigns, too. It can use guest data from the CRM and guest engagement on your platform or hotel booking systems to deploy personalized emails.
Key features
- A/B testing tools
- Intuitive drag-and-drop builder
- Detailed analytics
- Access to additional marketing and sales tools
Pricing
Hubspot is also slightly more expensive than most hotel marketing software. Individuals and small teams can still get a free plan for the Marketing Hub, but it limits you to just 2,000 email sends per month.
The paid plan starts at $15/month/seat. This supports up to 1,000 contacts, and the email send limit is 5X the number of contacts, so 5,000 monthly email sends.
Bigger hotels and management companies will probably need to spend $800/mo for the Marketing Hub Professional plan to unlock more functionality like a bigger contact size, more monthly email sends, and advanced automations.
How do you use email automation to increase hotel revenue and guest satisfaction?
Click to Tweet4. Constant Contact
Constant Contact is a digital marketing platform with various tools for email marketing, social media marketing, and SMS marketing.
The platform has an easy-to-use interface that makes creating engaging emails a quick and painless process for anyone. This is enhanced further by the recently deployed AI writing assistant that supports email copywriting.
They provide a drag-and-drop editor and customizable pre-built templates to help you build emails fast.
The platform also supports email automation and integrates with over 300 business apps, including some CRM and POS tools used in the hospitality industry.
Key features
- List-building tools like lead capture forms
- Hundreds of email templates
- Detailed reporting to see what’s working
Pricing
Constant Contact does not have a free plan. You only get a 14-day free trial.
Paid plans start at $12/month for 500 contacts and 5,000 email sends per month. This starter plan lacks key features like scheduled email sends, subject line A/B testing, personalization, and recommendations. This plan is ideal for individuals.
Businesses must spend at least $35/mo on the Standard plan to unlock advanced features and functionalities like A/B testing, newsletter archive, and five automation templates.
SMS marketing is sold as a separate add-on starting at $10/mo.
5. Moosend
Moosend is one of the cheapest email marketing platforms. For only $9/month, you can get your hotel email marketing campaigns up and running with no monthly email sends limitations.
Besides the low price tag, the platform also provides various features to help you engage guests. They support email automations so you can engage each guest individually based on their interactions with your hospitality business.
The software also provides list management tools. You can segment your email list based on different criteria and use dynamic content to ensure every email recipient gets tailored content they can resonate with. This should help you direct potential guests from your emails directly to your booking engine.
They also provide A/B testing tools and detailed reports to show you the parts of your campaigns that are working and those that need improvement.
Key features
- An easy-to-use drag-and-drop email builder
- Visual automation builder
- Helpful AI assistant
- Supports transactional emails
Pricing
The $9 a month plan supports 500 contacts, unlimited emails, email marketing automation, SMTP server, landing pages, and signup forms. The price increases as your contact list grows.
Ready to maximize your hotel’s revenue with email marketing?
Join thousands of hotels using GetResponse to drive direct bookings, increase guest loyalty, and boost revenue with powerful email automation and personalization tools.
In closing
Your hotel can greatly benefit from a powerful email marketing software with automation capabilities. Segmentation, powerful analytics, and AI capabilities like AI subject line generators will also go a long way in enhancing your email campaigns.
If you want a platform that can deliver this and more at a reasonable price, then consider our solution, GetResponse. Our AI-powered email marketing platform offers easy-to-use tools to help businesses like yours drive more direct bookings. We also have a decent free forever plan you can use to launch your campaigns today.
