This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.
Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.
We’ve taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you’ll see that this powerful technology is everything it’s cracked up to be.
Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn’t you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts
Learn how to use technology to scale and measure your tactics and campaigns, to beat your competitors, understand your customers and increase sales.
Don’t join our most-wanted list! Learn how to avoid the most dire conversion killers and stay relevant with your audience. Inside you will find: the top 10 conversion killers to avoid, recommendations for engaging with your audience, tips for content design, and content generation ideas.
With ecommerce hosting services like Shopify, Magento, or Bigcommerce, almost anyone can open an online store with just a few clicks. To protect their market position against ever-growing competition, companies need to constantly be on the lookout for the most effective ways to convert visitors into buyers.
Watch this webinar with Khalid Saleh, a bestselling Amazon author and conversion optimization expert to learn the fundamentals of optimizing conversions on landing pages. You’ll get a step-by-step framework for landing page optimization, with case studies that show how to implement it on your landing pages.
In this document, we’ve collected some best practices for HTML email design — practices that will help you maintain full control over how your messages look inside inboxes. We have verified the rules in this document, so your email template should display properly in all the popular email clients. Nevertheless, we recommend that you always test your messages before sending them to subscribers. We will update this document regularly and provide supplemental information as email services change their standards and rules.
Watch this exclusive webinar with Michael Brenner, named a Top Business Speaker by the Huffington Post and a top CMO Influencer by Forbes. Michael explains what content marketing means and why it’s such a driver for marketing automation success.
Build powerful mobile landing pages with the brand new mobile workspace in the landing page editor. Join our free webinar and learn more about the mobile workspace and how to use it to create high-converting mobile landing pages. We’ll also discuss some mobile landing page design best practices.
Watch this exclusive webinar with Kath Pay, one of the world’s top 50 email marketing influencers. We discuss key email marketing and marketing automation benchmarks and challenges across 19 industries and share our tips and tricks for 2017.
Watch this webinar to learn everything you need to know to use all of the interconnected GetResponse functionalities to help your business grow. Are you ready to learn how to use GetResponse and the email marketing, landing page, marketing automation, and webinar features available to become a true marketing PRO?
Check out this free webinar with Dr. Dave Chaffey, CEO at Smart Insights and the co-author of Email Marketing and Marketing Automation Excellence 2017 report.
In this webinar you’ll learn…
Kath Pay, the CEO of Holistic Email Marketing, will share the “why, what, and how” of testing and optimizing marketing automation programs.
GetResponse and Jamie Turner join forces to bring you a webinar on some of the most effective B2B marketing automation techniques.
Join us for our exclusive webinar with Lon Safko, the world renowned bestselling author of “The Social Media Bible” and “The Fusion Marketing Bible”. Lon will be uncovering the mystery of email marketing automation and show you how to reduce your workload and increase your profits.
Join us on our exclusive webinar with Kath Pay, one of the world’s top 50 email marketing influencers! Kath will discuss the hottest email marketing trend in 2016 – personalization. Everyone wants to do it, but may not be sure how it can be achieved. Join us and discover how easy it can be!
Digital marketing strategist Jason Falls will walk you through the elements of a strong Marketing Automation program that cannot be automated to ensure your system runs well, produces results and doesn’t alienate your prospects.
Join email marketing expert, Dr. Dave Chaffey, author of Total Email Marketing and the GetResponse-Smart Insights ’State of Email Marketing 2015’ report, for our latest webinar on how to get started with Marketing Automation. In this webinar, you’ll learn: The major benefits of Marketing Automation How to avoid the most common mistakes with Marketing Automation […]
In this webinar Barry Feldman will explain why lead magnets are essential to a successful marketing automation campaign.
In this webinar, Leslie Samuel (founder of Become a Blogger) will show you how to use webinars to make sales.
It’s time to tell bigger and braver stories. This is the year to lose the distractions of the past and differentiate yourself and your company by creating the kind of content that truly resonates. You’ll walk away from this actionable webinar with: An understanding of what a “best-in-class” content program looks like (and ideas you […]
Join us for a free webinar featuring Erin Sagin, Wordstream Brand Evangelist and Michal Leszczynski, GetResponse Content Marketing Manager who’ll talk about how PPC and email marketing can work together to help you optimize your marketing funnel. In this webinar, you’ll learn: How to drive leads to your marketing funnel with PPC How to prioritize […]
Don’t miss out on this opportunity to join us for a free webinar with Tim Ash, author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion. Learn the power of framing, irrational anchors, and visual biases. Find out what motivates your primitive reptilian brain, and how to skyrocket online conversion rates!
Join us for a free webinar with Leslie Samuel – successful blogger and entrepreneur at www.becomeablogger.com. Find out what it takes to build a profitable email list.
Join us for a free webinar with DJ Waldow – author, speaker, blogger, podcaster, and former Digital Marketing Evangelist at Marketo — and learn how to make your email (and other marketing) more HUMAN and engaging.
Join us for this free webinar with Ann Handley, the Chief Content Officer at MarketingProfs. Ann will show you how to make marketing automation work with content, and how to make content work with skillful writing.
Jamie Turner talks about how to run effective Facebook campaigns to grow your business without a big budget. Watch the video and l learn…
Reno Van Boven talks about split testing, and explains why it’s important to take a closer look at performance of individual elements of your emails. Watch the video to find out how split testing can help you improve your marketing automation workflows.
Time management is perhaps the single most important skill for an entrepreneur to learn. If you run an online business, you know that there’s always plenty to do. In order to work smarter – not just harder – you need to learn how to define goals, break them down into tasks, and prioritize.
Reno van Boven, founder of Yoonla, talks to us about his Sales Automation Magic. He outlines the lead and customer campaigns he uses in his business, and shows you how you can do the same. Your automation system is key to nurturing leads in your business. Using it, you can provide enough free valuable content to turn a subscriber into a customer. Even if your subscriber isn’t ready to buy the first offer you present, that’s okay. Your automation system will continue to send more free offers. This helps you continue to engage with your subscribers. And still allows you to present an opportunity to convert them into customers.
Welcome to Email Marketing 101 for Bloggers with Leslie Samuel. Your email list is probably your most valuable asset. However, your list growth could be greatly stunted if you are not using a compelling and effective web form. In Leslie’s video, you’ll see the steps you can take to ensure you are creating an effective […]
Your welcome is the first email your subscribers receive and one of the most important emails you’ll ever send. This first impression can make or break the subscriber’s experience – so make sure you hit it out of the park. Watch Leslie Samuel discuss the necessary elements for a perfect welcome message.
It’s key to make it as easy as possible for blog visitors to sign up for your mailing list, and ensuring that you have an opt-in form on your WordPress blog is vital. Do you have a free incentive to get people onto your email list? You need to let your blog visitors know that you have the solution to their problem. You can achieve both of those steps using the GetResponse WordPress plugin to get more leads.
Branding is important for your blog, but also in your email list. In less than 15 minutes, Leslie Samuel will take you through the step-by-step process of creating a custom message template that matches your blog’s brand.
Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.
Visitors spend only a few seconds looking at a landing page before determining its usefulness and relevance. If they can’t find what they’re looking for, or if your site has functionality or usability problems, they will abandon the page.
All good landing pages follow a certain structure. These aren’t laws of the universe but techniques that typically work best — no need to re–invent the wheel.
In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL, you’ll learn how to target your audience. Unless you’re in the pageview business, your top priority is conversions. Conversions happen when targeted traffic meets a relevant offer. It all starts with knowing your target audience and what they need or want.
In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL you’ll learn how to plan and write the right copy for your landing page.
In this video you’ll learn more about the visual content of your landing pages. We live in a world of short attention spans. Attention span is the amount of time a person can concentrate on a task without becoming distracted.
We’re happy to see that you have shown an interest in webinars, this is great! You’re also in good company. Over 60% of marketers are using webinars as part of their content marketing strategies. But you may still find yourself still asking, “Why webinars? Why now? My promotions have been going just fine without them.” Research has shown that between 20% and 40% of webinar attendees turn into qualified leads. The practical application of that means if 100 people attend your webinar – you stand to gain up to 40 new customers. Those are certainly odds that you wouldn’t want to take lightly.
We all recognize the old adage “If a tree falls in the forest and nobody’s around to hear it, does it make a sound?” But what about, “If a webinar is hosted and nobody’s around to hear it, does it make an impact?” Alright, that’s reaching a little far. But the point is, without proper webinar promotion, you could find yourself presenting to an empty room. It is vital to the overall success of your webinar that you take time to consider a strategic webinar promotion plan. This will make or break your registration and attendance rates; and greatly affect your lead generation goals.
We’re talking about maximizing your audience engagement during your ebinars. You’ve already taken in tons of suggestions about keeping your audience engaged during your webinars — but it’s important enough that we have even more to add to this topic.
With these new leads comng your way from your webinars, you don’t want to miss this opportunity to nurture them and ensure they stick around long enough to become long-term partners or customers. A key way to do this is by utilizing GetResponse Marketing Automation.
Repurposingand reusing your webinar recording is a fairly simple way for a single piece of content, your webinar presentation, to play double duty and become a gift that keeps on giving. So, how exactly are you going repurpose and reuse that recording to continue the post-webinar engagement cycle?
Winning landing pages follow a certain struture. Each element should be in harmony with the others and serve one purpose only. Avoid anything that doesn’t contribute to getting people to take action. Remember, if it’s not motivation, it’s a distraction.
Your campaign will be successful if it attracts the right audience from the right source. Here are some things to consider befre driving traffic to your landing pages..
Let’s take a look at basic landing pagemetrics on the GetResponse dashboard. Visitors show the total number of times your page is visited. This metric helps you understand the effectiveness of your promotional campaigns and how much traffic your landing page is receiving. Unique visitors show how many individuals visit your site. The difference between visitors and unique visitors can indicate how many times a user revisits your page. Keep a close eye on this metric to find out how engaged your visitors are. Subscribers represents the total number of visitors who converted into subscribers. Anyone who fills out your form and submits it is counted as a subscriber. Sign-up ratio is the percentage of visitors who sign up using a form on your landing page. The higher the percentage, the better the performance of your page.
Every good marketer knows that when you acquire leads, yu create opportunities to engage and turn leads into customers. Next comes the job of retaining those customers to create long-term value. After all, businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only 10% repeat customers. You acquire a lead from your landing page – now what? This is when post-conversion starts.
The first messages you send your subscribers are some of the most important. It is key to effectively and smartly welcome them to your list, let them know what to expect, and work to start turning them into loyal customers and subscribers. Now, let’s take a look how you can easily set this automated cycle up through GetResponse Marketing Automation.
Having leads or subscribers go a bit cold can happen to anyone – but it’s important to mke sure you make the effort to re-engage and re-target those leads before they’re totally frozen. Using Marketing Automation strategies and workflows to entice their engagement with exclusive content is a great way to do that. Let’s take a look at a marketing automation workflow that works to reinvigorate your chilly leads.
Confirming and thanking subscriers for their purchase is an easy way to ensure you properly execute expected post-purchase communication, while also taking the opportunity to encourage your customer to return to your shop for future purchases. Bonus – it’s easily automated!
Making the effortto gently remind your potential customers of their abandoned carts from your online store is always a worthwhile venture – it’s a simple and effective way to work to win back that potential revenue. Given the fact that more than 6 out of 10 customers abandon their shopping carts every single day – this is a fact you can’t afford to ignore. The good news – it takes only a few moments to set up a GetResponse Marketing Automation workflow to combat abandoned carts automatically.