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Whitepapers

  • Marketing Automation - 11 B2B Consumer Behavior Secrets

    Do you know how your customers make their decisions? What is the reasoning behind their actions? Find out the answers and increase the impact of your next marketing automation campaign.

    Marketing Automation - 11 B2B Consumer Behavior Secrets
  • 15 Reasons You Should Be Using Digital Marketing Automation - Whitepapers

    Learn how to use technology to scale and measure your tactics and campaigns, to beat your competitors, understand your customers and increase sales.

    15 Reasons You Should Be Using Digital Marketing Automation
  • The Seven Most Common Marketing Automation Myths - Whitepapers

    We've taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you'll see that this powerful technology is everything it's cracked up to be.

    The Seven Most Common Marketing Automation Myths
  • The 3 Musts of Marketing Automation - Whitepapers

    Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn't you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts.

    The 3 Musts of Marketing Automation
  • Using Marketing Automation to Retrieve Abandoned Shopping Carts - Whitepapers

    With e-commerce hosting services like Shopify, Magento, or Bigcommerce, almost anyone can open an online store with just a few clicks. To protect their market position against ever-growing competition, companies need to constantly be on the lookout for the most effective ways to convert visitors into buyers.

    Using Marketing Automation to Retrieve Abandoned Shopping Carts
  • Lead Generation 101 - Whitepapers

    Learn what lead generation is in a nutshell: building a database of contacts and then guiding those leads through the buying process until they're ready to talk to your sales team and make a purchase.

    Lead Generation 101
  • Business Integration - Whitepapers

    Find out why email marketing works best when you align it with your sales cycle and how a proper CRM system can nurture leads and guide them through your funnel.

    Business Integration
  • Managing Email Campaigns: A Guide for Agencies and Brands

    If you work in an agency or manage multiple brands, you not only must understand each business and their market, you also must cater to their needs...

    Managing Email Campaigns:
    A Guide for Agencies and Brands
  • Getting Started with Webinar Marketing - Whitepapers

    Find out how to prepare, plan, and promote a webinar that resonates with your target audience.

    Getting Started with Webinar Marketing
  • How to Write Newsletters that Get Opened Read and Clicked - GetResponse Support

    Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign...

    How to Write Newsletters that Get Opened Read and Clicked
  • HTML Email Design Documentation - GetResponse Support

    In this document, we’ve collected some best practices for HTML email design — practices that will help you maintain full control over how your messages look inside inboxes...

    HTML Email Design Documentation
  • Holiday Email Marketing Playbook

    Are you looking for holiday-specific strategies and ideas? Want to learn all about tested and proven conversion drivers from top-performing campaigns?

    Holiday Email Marketing Playbook
  • Email Testing and Optimization - GetResponse Support

    Did you know that 74% of companies who perform regular testing say their ROI from email marketing is “excellent” or “good”?

    Email Testing and Optimization
  • Guide to Inspired Email Marketing 2013 - GetResponse Support

    In this whitepaper you will learn about 10 creative ideas for email marketing campaigns that resonate with your subscribers...

    Guide to Inspired Email Marketing 2013
  • Christmas Email Marketing Recipes 2013 - GetResponse Support

    Want to get the most out of your Christmas newsletters? Learn how to carefully prepare and execute your holiday email marketing campaigns...

    Christmas Email Marketing Recipes 2013
  • Introduction to Email List Building - GetResponse Support

    For many years email marketing has been amongst the most effective marketing channels that help businesses grow by driving more sales and fostering relationships with their potential and existing clients...

    Introduction to Email List Building
  • Email Marketing - GetResponse Support

    Email marketing or marketing automation? Which is right for your business? Is marketing automation really the cure-all and “smarter brother” of email marketing?

    Email Marketing Vs Marketing Automation
  • Email Deliverability Success Guide - GetResponse Support

    Email deliverability remains the most serious challenge for marketers. According to recent studies, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter...

    Email Deliverability Success Guide
  • 21 Ways To Build Your List - Whitepapers

    Email marketing can be profitable for any business, no matter what kind of product or service you offer...

    21 Ways To Build Your List

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