19% email signup rate with free
high-quality content

1350

unique landing page visitors
IN FIRST 30 DAYS

253

new contacts
IN FIRST 30 DAYS

502

unique sales page visitors
IN FIRST 30 DAYS

Alex Terrier is a jazz musician and a music teacher offering online music courses to help musicians play with
confidence and creative freedom.

  • INDUSTRY: ONLINE COURSES
  • PLAN: PROFESSIONAL

Goals

  • Sell online music course
  • Grow contact list
  • Automate the process

Tools

  • Conversion funnel - full sales funnel

Solution: Automated sales process with ready-made templates

“Conversion funnel is great for reaching new customers with one-time purchase products. You get revenue and grow your contact list at the same time. If you’re looking for the shortest path to sell your product, conversion funnel is exactly what you need.”

Alex Terrier,
Jazz musician

What makes a difference?

Free samples on your sales page

Give something of value as a hook, like free high-quality content when they sign up. After signing up to the workshop, new subscribers are sent an autoresponder with a link to the sales page. There, they can access the free workshop resources.

The tools presented in this case study are available
in the following plan
PLUS starting at $49 / mo

Let me show you how to create
a perfect signup incentive for an online course.

  1. Start with a product.

    “Have your product ready before creating the funnel. Make sure you know how your product is going to help the user – it will simplify creating the marketing communication.”

    Alex Terrier,
    Jazz musician
  2. Align the free incentive with your product or solution.
  3. Solve a real problem your potential customers have.
  4. Maintain high-quality. Free sample sets expectations for paid offer.
  5. Break it down into digestible pieces. It’s easier to view a few short videos instead of a long one.
     
  6. Offer it for free, but ask for commitment.

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